Discovery Process
Avoid the pitfalls of tactical and opportunistic engagement through Identification of an effective channels and alliances strategy
In the Discovery phase Giant Step will explore and research your market opportunities and establish timescales for the implementation of a channel development strategy.
This is a workshop driven process that builds the foundations for development of successful routes to market. Questions that we will help you answer include:
- What is a partner/channel strategy?
- How do I develop it effectively?
- What are my appropriate routes to market?
- Which companies would make the right partners ( e.g. Value Added Reseller, Systems Integrator, Distributor etc)?
- What are the characteristics of a good partner fit?
- How do we establish partner-partner value propositions?
The result of the Discovery Process is a clear understanding of your market opportunity, revenue objectives and how to achieve them. This initial investment will ultimately reduce your time to market and decrease the costs of building a sales channel by ensuring that your approach is considered and strategic.
