Delivery Process
The Delivery phase takes your joint partner proposition forward to a defined market and uncovers new business opportunities.
Once you have established your partner strategy, your value proposition and identified partners who are best placed for promoting and selling your product or service there remain a number of elements to be addressed before you can turn all of that into an effective sales message.
We ensure that the the rules of engagement for joint sales and marketing activity are clearly laid out, documented and agreed by both yourselves and the partners you are working with. There will also be agreement on a management framework for the ongoing relationship.
The next step is to translate the joint partner proposition into a mutually agreed sales message that can be tested in the target market. This stage is absolutely vital in ensuring that the message is properly refined before entering into a full-scale sales and marketing campaign.
