Definition Process
The Definition Process ensures that you have the basics in place, with a clear picture of the market opportunity, your preferred partner criteria and a well-defined partner-partner value proposition.
Once you have identified an appropriate channel strategy, we apply our knowledge of the technology industry and our extensive experience of developing channels and alliances to help you create a successful plan for partner recruitment and rules of engagement.
We work with you, providing additional skills and ability, to ensure that arrangements between selected organisations are mutually successful.
We help you address the following:
- Definition of partner value proposition
- Effective partner planning
- Plan for partner recruitment
- Building partner mindshare
- Rules of engagement
The result of this process is a clear definition of your ideal partner profile, partner value proposition and a documented plan for partner recruitment (including actions, responsibilities and timescales)
