Microsoft "Partner Ready" Programme
Creating a profitable Microsoft relationship
The majority of Microsoft partners have some level of ongoing contact with Microsoft, be it simply with their Partner Account Manager. They also have some understanding of Microsoft objectives around working with partners to achieve coverage and licence revenue targets.
There are, however, a number of challenges that you might fight find yourself facing when trying to establish a meaningful and mutually beneficial partner relationship:
- Making yourself heard over the noise level
- Getting meaningful contact time with your Partner Account Manager
- Navigating the Partner Program benefits
- Working with Microsoft's large and complex sales structure
- Understanding the Microsoft objectives and incentives model
- Articulating your value proposition to Microsoft
- Building business rather than individual relationships
Your Microsoft partner relationship should be of mutual gain for both you and Microsoft. As a Microsoft partner you could be realising significant business benefits from a more strategic engagement with Microsoft UK.
Helping you overcome partnering challenges
Developing a successful relationship with Microsoft is very much an investment, but it is one that can deliver significant returns. Giant Step has the knowledge, methodologies and contacts to help you engage with Microsoft at the business level, rather than just with individual contacts. We can help you navigate the complexities of the Microsoft organisation to work more strategically and more productively.
Giant Step can help you sell your value to Microsoft and see return on your investment by ensuring that you get the right message, to the right people at the right time.
