Microsoft Partner Market Diversification
Expanding your business into new markets or technologies
If you have made a strategic decision to diversify into new industry verticals or, indeed, to focus on new Microsoft technology areas, the level of success you experience and the speed with which you achieve your objectives will depend on a number of factors:
- Informed segmentation and targeting
- Knowledge of target market segment
- Your message to the new vertical
- Referenceability
- Costs to your business and potential ROI
- Your alignment with Microsoft
The Microsoft Partner Market Diversification programme can help you to address these issues and ensure that you have well-prepared and supported strategies for market diversification.
Microsoft relationships as a factor in your success
As a Microsoft partner you will already have established a number of contacts at Microsoft UK. These are likely to be within the account teams and product areas associated with your existing business and competencies. Giant Step can help you develop new relationships with the vertical account teams for your target markets. These relationships will be invaluable in helping you to build propositions and identify target customers.
Will technology diversification bring value to your business?
Developing into new technology areas and earning additional Microsoft competencies can be an extremely valid option for diversifying into new markets. However, it is not without cost. You will potentially need to develop technical skills, recruit new personnel, build propositions and, for new Microsoft competencies, put together all the supporting information and evidence required.
Giant Step has the background, knowledge, experience, methodologies and even tools to help partners understand the potential value of this route to market. We can help you evaluate the Return On Investment you can expect. We can also help you understand the technologies, licensing and business implications as well as the relevant sales propositions.
