Marketing technology solutions to the financial services and insurance sector

Giant Step's FSI Marketing Acceleration Programme will help you develop a strong proposition to the financial services and insurance industry and a go-to-market strategy that truly delivers: building your brand, increasing awareness and winning you new business.

This highly targeted programme is focused on results; helping you develop a marketing strategy that raises your profile and boosts your sales figures in the short, medium and long term.

Industry expertise

Giant Step has a proven reputation for successfully aligning technology solutions with relevant industry, business and operational drivers. We have worked extensively within the financial services sector and understand what financial institutions are demanding from technology solutions.

Accelerating market success

The FSI Marketing Acceleration programme focuses on four key areas: Proposition Development; Marketing Strategy and Planning; Go-to-Market Deliverables; Partner Marketing and Communications.

Proposition Development

A workshop-driven process to identify the value proposition that will drive your customers to buy from you; in light of your market opportunity, your optimal target markets and the relevant business and technology drivers:

  • Research the market to identify solution fit and competitive landscape
  • Identify the value proposition that will make your target customers want to buy from you
  • Align your solution and proposition with current and relevant challenges for financial institutions
  • Create a message that achieves maximum impact in the financial services and insurance sector

Marketing Strategy

Armed with a strong proposition we will help you explore routes to market and develop a strategy that can be implemented effectively to deliver rapid results:

  • Routes to market (alliances, partners, channels)
  • Marketing planning
  • Marketing programme recommendations and review

Go-to-Market Deliverables

Giant Step will help you communicate your value proposition to customers, to partners and to your own organisation - a cohesive approach whereby all concerned understand the value of your offering and the benefits that will be delivered by your products or services, within the context of current trends, challenges and drivers in the financial services and insurance industry:

  • Build a high-level marketing plan (incorporating PR, marketing communications and channels to market)
  • Internal and partner communications
  • Promote customer evidence
  • Generate new leads
  • Benefit from ongoing marketing support

Partner Marketing

Once you have established your partner network, effective marketing plays a critical role in building sustainable success. Partner marketing support ensures that you can market effectively to and with your partners:

  • Communicate with your partner network
  • Build productive relationships
  • Develop joint value propositions
  • Generate new business through co-marketing activities

What are the key business, operational and technology drivers in the financial services and insurance sector?

What are your target markets?

What solutions are your prospects looking for?

How do your products fit?

What is the market opportunity?

What is your value proposition?

How are you taking your products to market and tracking success of your marketing efforts?